1440 x 1440 px | 00:10 min | 1,3 MB
Background: The story is as old as capitalism itself: the humblest beginnings, the lowest-paid work, the silent corner of the kitchen – and from there, the leap into glory. The dishwasher who dreams of palaces, the worker who imagines himself a king. Although René Benko never washed dishes for a living, this rise was quickly woven into his persona.
Own the Story: The figure of Benko stands as an example for a myth, that success is open to those dreaming hard enough and working relentlessly to achieve their goals. This emblem embodies an archetype of a promise that keeps hands scrubbing and eyes lifted upward – the hope that one day, soap suds will turn into champagne bubbles, and hard work into wealth.
To hold this token means to touch the myth of capitalism itself: success as intoxicating, dazzling, and mercilessly rare. It reminds us that behind every tale of meteoric success there lies a sea of unfulfilled dreams – and yet, the dishwasher’s dream endures. Because everyone, at least once, wants to believe in it being true and Benko is the one, giving us confidence.